ProDent is a dental and orthodontics tool manufacturer. They came to us for a complete website redesign. Their previous site was unorganized and extremely hard to navigate, causing a decrease in their conversion rate. We built their new site from scratch with our main focus on their user experience. Utilizing shades of blue, their website draws the mind to dentistry and conveys professionalism, wisdom and trust. Their slider features large images of their products with specifications and sales and their homepage features HOT products – their best sellers. We created an easily accessible navigation and sub-nav, buckets and a search bar to give their customers multiple opportunities to find what they are looking for. Their ecommerce functionality is current with modern trends and makes the shopping experience seamless on both ends. They are able to edit, maintain and update their website with an extremely to use WordPress CMS.