ASL SINGLE BUYER 2018
PROJECT: Direct Mail Postcard
All State Legal provides legal specialty items, office supplies and marketing material. We designed two versions of this Single Buyer mailer. We used both versions to attract different audiences and analyze response rates. We utilized All State Legal’s legal pad as part of the graphic featuring custom hand lettering and bold fonts to catch the attention of the reader. The second version utilized a more modern layout. We chose an image of their legal pad and built an eye pleasing design around that concept.