ASL LOYALTY 2018
PROJECT: Direct Mail Postcard with Variable Data
All State Legal provides legal specialty items, office supplies and marketing material. Loyalty #5 was designed around seasonal colors and imagery. We utilized a more modern layout while breaking the grid to draw the eye to their message – “Save 20%”. The look and feel of this direct mail piece conveys feelings of warmth, summertime and relaxation and uses a catchy phrase to resonate with their audience.