The world is highly engaged with social media. Which means… so are your customers. With so many ways to approach your social media presence, it’s easy to get caught up in it all. The tips below will provide you with basic yet effective ways to greatly better your online presence.
1. Educate
Make your company their first choice by keeping your audience up to date with the happenings of your industry. We love learning about things that can add value to our lives and chances are your social media posts can do just that. Posting original, relevant content is an easy way to gain trust with your customers.
2. Daily Updates
Your top priority should be keeping your audience reminded of your company. To successfully reach different parts of your target audience, post multiple times a day. Two to three times a day is a good start, you do not want to inundate your social media feeds with random content.
3. Start a Convo
Every social media platform gives you a simple way to connect with your customers one-to-one. You have the ability to provide a seamless customer service experience to your customers. Talk to your audience about what they care about, what they are talking about right now and what they value. Use this tip to gain massive awareness for your brand.
4. Show Appreciation
Saying thank you any chance you can get is the easiest way to show your appreciation. Let your audience know that you are thinking of them and they will become increasingly more aware of you.
5. Humor and Creativity
Connect with your audience on a human level. Make them laugh. Humor and creativity makes your brand memorable and increases your chances of engagement.
6. Give Direction
Always mention the exact action you would like your target audience to take. If its shares, ask for shares or if its follows, ask for follows. Use phrases like “Click here” or “Find out more” to guide your audience to your desired destination and see an increase in conversions.
7. Be Exclusive
Post special offers, promotions, sales events, early access to products/services, etc. to your social media following. Let your future customers know what they will get when they choose to work with you. This tip will give them a reason to keep coming back for more.
8. Respond Quickly
A simple way to make a good impression is staying active on your social media accounts. Always respond quickly to your current or potential customers to show that you care about their wants and needs.
9. Listen More. Talk Less
Use social media to monitor what is being said about your brand and to truly understand your target audience. They will tell you exactly what they like and do not like, what your strengths and weaknesses are and how they compare to your competition’s.
Tackle your social media approach with Falco Design’s Social Media Management Team. We are here for you!
