Just a few months after having her photo first posted to Reddit, Grumpy Cat transformed into a full-fledged celebrity and of course, a profitable brand. She has been seen in the Wall Street Journal, on the cover of New York Magazine and is the face of Friskies. Her estimated net worth? Over $1 million and growing (getting paypurr).
Grumpy Cat, whose real name is Tartar Sauce, has 2.4 million Instagram followers, 1.49 million Twitter followers and over 8 million friends on Facebook. (Feline jealous yet?) Friskies certainly was. With a significantly smaller social media following, it’s no wonder they wanted to get their hands on this furry celeb.
Since Tartar Sauce’s debut on Reddit, the Grumpy Cat brand has ground into a multi million dollar corporation. There is Grumpy cat apparel, calendars and mugs. There’s Grumpuccino, the Grumpy Cat book and a movie deal.
What is most remarkable about Grumpy Cat is how her team transformed a simple meme into a well-established, world-wide brand. Her management utilized social media as a networking platform, reaching the screens of millions of people.
Don’t worry, you do not need to go out and get yourself an angry looking cat to develop a solid brand identity. However, you do need a talented, trustworthy graphic designer and social media management team to get your name out there in a professional, memorable and authentic way. Lucky for you, Falco Design has the ability to be both of those things. More people than ever are using their phones for EVERYTHING. From shopping for a wedding dress to searching for a litigation attorney. Social media is a free and easy way to show your customers who you are, what you do and why they should choose you. It validates your business and shows your current and future customers that you are serious about their user experience. Having a great website, awesome customer service and talented employees are extremely important, but, how does the rest of the world know that your business has all of those things? There is no better way to promote your business, service, product, employee of the month, special offers, etc. (for free) than on a social media platform the entire world scrolls through every day.