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In the past ten years, everyone hopped on the digital marketing bandwagon. While it allowed some companies to reach new audiences and increase revenue, it also caused an information overload. Consumers are overstimulated, and it has become a challenge for businesses to stand out above the noise. So, how do you stand out amongst the …

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Website templates have been dominating the web scene today. Many businesses jump at the opportunity to use them because they are affordable and straightforward. However, they have their limitations and are ultimately a bad idea. 1. They are not flexible It is impossible to get creative when using a template. Sure, you can easily add …

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WordPress vs Shopify What is Shopify? Shopify is a web application specifically designed to allow merchants to build and launch their own online store. By using templates, it allows users without design knowledge to create a store themselves, without coding. Shopify is also a hosted solution, meaning everything runs on Shopify’s servers. They charge a …

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Domain Names 101 We’re getting down to the basics of domain names because, well, they matter. 1. So what is a domain name? A domain name is simply the address you type into your browser of choice to see a specific website. For example, the domain name for google is www.google.com and Falco’s domain name …

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Website Design Checklist Oh what I would do without my checklists. Not everyone is a website design genius, so if you are feeling overwhelmed with your new website project, take a look at this checklist for everything you need to get started. 1. Domain A domain name is the digital address that people will use …

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Falco Design: Behind The Scenes Every morning I wake up, walk my dog, make my coffee and feed us both. It’s my process, we all have one! It is completely normal for a graphic designer to have their own process when taking on new clients or projects. It helps both designer and client keep track …

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2019 Direct Mail Marketing Trends As we reflect on what worked in 2018 and what can use some spicing up, we’ve compiled five direct mail marketing trends you need to keep your eyes on for 2019. It is important to ensure your campaigns are prepared for the ever evolving digital world. In 2018, the general …

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When you make your mark, what will you create? Imagine taking a Sharpie to the walls of your office. It is permanent, bold and leaves no room for mistakes. Every idea, inspiration or vision is yours and every scribble or doodle can become a masterpiece. Creativity and experimentation go hand in hand. Anything that is …

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It’s Fun To Stay At The CMYK Cyan, magenta, yellow and black - the four base colors that make up the CMYK color model. In order to truly appreciate the CMYK color model, you must understand RGB color. The RGB color model consists of red, green and blue. This is what you see on your …

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Congratulations! You’ve Won A FREE Consultation With Falco Design! Service is more than just a word at Falco Design… It is a way of life! Clients are impressed with our work but they are amazed by our service. For the last four decades our goal has been total client satisfaction - nothing less. It is …

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