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Show Your Pride

Show Your Pride June is PRIDE month, and the LGBTQ+ community is growing stronger every day. More brands than ever are showcasing rainbows and equal signs, donating to LGBTQ+ causes, and promoting their own Pride events and merchandise to show their support and connect with those who also support the cause. This year, WorldPride come …

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WordPress vs Shopify

WordPress vs Shopify What is Shopify? Shopify is a web application specifically designed to allow merchants to build and launch their own online store. By using templates, it allows users without design knowledge to create a store themselves, without coding. Shopify is also a hosted solution, meaning everything runs on Shopify’s servers. They charge a …

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Domain Names 101

Domain Names 101 We’re getting down to the basics of domain names because, well, they matter. 1. So what is a domain name? A domain name is simply the address you type into your browser of choice to see a specific website. For example, the domain name for google is www.google.com and Falco’s domain name …

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Website Design Checklist

Website Design Checklist Oh what I would do without my checklists. Not everyone is a website design genius, so if you are feeling overwhelmed with your new website project, take a look at this checklist for everything you need to get started. 1. Domain A domain name is the digital address that people will use …

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Falco Design: Behind The Scenes

Falco Design: Behind The Scenes Every morning I wake up, walk my dog, make my coffee and feed us both. It’s my process, we all have one! It is completely normal for a graphic designer to have their own process when taking on new clients or projects. It helps both designer and client keep track …

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2019 Direct Mail Marketing Trends

2019 Direct Mail Marketing Trends As we reflect on what worked in 2018 and what can use some spicing up, we’ve compiled five direct mail marketing trends you need to keep your eyes on for 2019. It is important to ensure your campaigns are prepared for the ever evolving digital world. In 2018, the general …

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When you make your mark, what will you create?

When you make your mark, what will you create? Imagine taking a Sharpie to the walls of your office. It is permanent, bold and leaves no room for mistakes. Every idea, inspiration or vision is yours and every scribble or doodle can become a masterpiece. Creativity and experimentation go hand in hand. Anything that is …

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It’s Fun To Stay At The CMYK

It’s Fun To Stay At The CMYK Cyan, magenta, yellow and black - the four base colors that make up the CMYK color model. In order to truly appreciate the CMYK color model, you must understand RGB color. The RGB color model consists of red, green and blue. This is what you see on your …

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Congratulations! You’ve Won A FREE Consultation With Falco Design!

Congratulations! You’ve Won A FREE Consultation With Falco Design! Service is more than just a word at Falco Design… It is a way of life! Clients are impressed with our work but they are amazed by our service. For the last four decades our goal has been total client satisfaction - nothing less. It is …

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I’ll Be Bold And Say – You’re Just My Type

I’ll Be Bold And Say - You’re Just My Type Creative flair and artistic talent are undeniably important qualities for a graphic designer to possess. When looking for a designer, it is important to recognize if they are willing to develop a close working relationship with you. Keep reading for tips on creating a solid …

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Roses are #FF0000 Violets are #0000FF

Roses are #FF0000 Violets are #0000FF Our Designs Are Sweet & So Are You Wondrous Website Design- No matter what kind of site you need, we know how to make you stand out online. Our team of talented graphic design professionals will handcraft a completely custom experience for your customer. Your site will be exactly …

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Grumpy Cat Brand Purrrfection

Grumpy Cat Brand Purrrfection Just a few months after having her photo first posted to Reddit, Grumpy Cat transformed into a full-fledged celebrity and of course, a profitable brand. She has been seen in the Wall Street Journal, on the cover of New York Magazine and is the face of Friskies. Her estimated net worth? …

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Leave Your Paw Print

Leave Your Paw Print Dogs Leave Paw Prints On Your Heart, Where Do You Leave Yours? When your potential customer is searching the web for a specific product or service, it takes them only seconds to decide if they like you or not. If your website doesn’t stand out or if it does stand out …

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Building A Super Bowl Style Brand

Building A Super Bowl Style Brand ‘Free logo design’ and ‘free logo maker’ are the most searched keywords related to the word “logo”. This suggests that too many of us think creating such a crucial brand component can be quick and easy. Somehow, many people think that designing their logo can be as simple as …

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Stay Warm

Stay Warm Warm and cool. Descriptions given to describe a variety of things - weather, people, fashion, beauty and hue choices. Those of you also living in New Jersey know that ‘cool’ is the last word we would choose to describe this recent weather. Freezing works better. Let’s warm up a bit and talk about …

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The Civil Rights Movement & Graphic Design

The Civil Rights Movement & Graphic Design The March on Washington rally on August 28, 1963 was the United States’ largest public demonstration, with more than 250,000 participants. Activists created striking promotional designs to inspire the March on Washington’s massive turnout. Their designs were displayed everywhere, from buses to brochures to the bodies of countless …

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Move From The ‘Before’, To The ‘After’ State

Move From The ‘Before’, To The ‘After’ State Messy? Old-fashioned? Boring? There are so many reasons why you may be thinking of redesigning your print communications. You all know how we feel here at Falco Design about print - It is not dead and it is more important than ever in a world saturated with …

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Celebrating 48 Years & Still Counting

Celebrating 48 Years & Still Counting Falco Design is a graphic design studio in East Brunswick, New Jersey known for their inspired creative, exceptional customer service and trustworthy advice. In 1970, Falco Design opened its doors as a cut and paste shop in NYC. They have grown into a full service creative studio and since …

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Don’t Put All Your Eggs in One Basket

Don't Put All Your Eggs in One Basket It is 2019, chances are, if you own a business, you have a website. A responsive, professional website is extremely important in a time when our devices are glued to our faces. In a world where a kindergartner can make a website, it is critical that you …

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Practice Safe Design; Use A Concept!

Practice Safe Design; Use a Concept! The Importance Of Concept Design A graphic designers’ main job is to create visual concepts that inspire, inform and captivate customers. Their primary focus is making whoever they are designing for easily recognizable. In order to achieve this, they must not forget to use a concept, because if they …

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Fake News: Print is DEAD!

Fake News: Print is DEAD! Don’t let them fool you, print marketing is still alive and thriving and it should be included in your overall marketing plan. A study done by MediaMax Network found that combining print advertising with digital is far more affective than digital campaigns alone. Brands have the ability to increase awareness …

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What Makes a Great Logo?

What Makes a Great Logo? It is easy today to find people who call themselves designers and offer logo design at a cheap rate. But, do they really know what makes a great logo design? Here are some fundamental design principles that will point you in the right direction: Simplicity The most important aspect and …

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What Does Branding Mean?

What Does Branding Mean? Back in the day, branding was marking livestock with a red hot iron. Today, its much more than just a mark. Merriam-Webster defines branding as “The promoting of a product or service by identifying it with a particular brand.” Logos and marketing materials are still associated with your brand, but branding …

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Celebrating 48 Years & Still Counting

Celebrating 48 Years & Still Counting Falco Design is a graphic design studio in East Brunswick, New Jersey known for their inspired creative, exceptional customer service and trustworthy advice. In 1970, Falco Design opened its doors as a cut and paste shop in NYC. They have grown into a full service creative studio and since …

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Increase Your Social Media Presence With These 9 Simple Tips:

Increase Your Social Media Presence With These 9 Simple Tips: The world is highly engaged with social media. Which means… so are your customers. With so many ways to approach your social media presence, it’s easy to get caught up in it all. The tips below will provide you with basic yet effective ways to …

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Why You Should Invest In A Professional Logo Design?

Why You Should Invest In A Professional Logo Design? Your logo is the one graphic that truly reflects the style and meaning of a brand. An important factor in the success of a logo is who designs it. First Impressions Are Everything The one part of your brand that appears everywhere is the logo. From …

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Important Questions to Ask Your Web Designer When Your Site is Ready

Important Questions to Ask Your Web Designer When Your Site is Ready Your website is ready. Discuss the following with your designer: What tasks might be needed to keep the site running at full capacity? Does your site contain plugins or widgets that may expire? Are there any renewal fees? Ask your designer to submit this information …

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10 Ways a Professional Website Will Grow Your Business

10 Ways a Professional Website Will Grow Your Business 1. Increase your online presence In todays climate, a strong online presence can make or break your business. A website that speaks to the services you offer, allows customers to purchase products online and showcases your personality can greatly expand your brand recognition and increase profits. …

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