PROJECT: 2018 Catalog
All State Legal provides legal specialty items, office supplies and marketing material. We designed multiple versions of their product catalog cover, focusing on their offer and their products. Over a course of five months, we add and delete products and prices, we rearrange and redesign more than 40 pages and proof read each spread with a fine toothed comb to guarantee perfection once ready to send. Each year, we analyze response rates and industry trends in preparation for the next catalog.