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10 Signs You Need A Facelift


Have you heard of the saying “a diamond is forever”? Well, unfortunately, the same can’t be said about your company website. From the ’90s to the early 2000s, you easily had an advantage just by having a website. 

Fast forward to 2019. Not only does your company NEED a website…it needs a well-designed, easy to navigate, engaging website that meets the needs of your customers and separates you from the competition. 

A study conducted by Stanford University states that 75% of people judge the credibility of a company based on the design of its website. 

1. It Isn’t Mobile Friendly

Did you know that over 20% of Google searches are performed using a mobile device? The same goes for more than half of local searches. Just in the United States, 25% of internet users only access the internet on their mobile devices. The world has gone mobile guys! If your website is not responsive across all devices, it is officially time for re-design.

Heres the key: the user experience on your website can either hurt or help your business. Do not lose customers to the competition just because you were slow to adapt to mobile browsing trends! If you are still not convinced, according to Econsultancy, 62% of companies that developed a website with mobile in mind saw an increase in sales. 

2. Still in Flash

Flash has been outdated for over five years now. iPhone and iPad do not support it and search engines like Google and Bing cannot read it, meaning, it is terrible for search engine optimization. Flash is extremely complicated and difficult to use and maintain. Most importantly, however, users have to install a plug-in to see it, which negatively affects the user experience.

For those of you who love the look of animations, you can now utilize HTML5. It is compatible with ALL browsers and smart phones.

A CEI Survey shows that 86% of consumers will pay more for a better customer experience, which means that investing your time and money into designing a strong user experience on your site could lead to an increase in revenue.

3. Low Search Engine Rankings

Search engine algorithms are constantly changing and evolving. Back in the day, the best practice was to load your content with as many keywords as possible. Thanks to Google’s Hummingbird update, today, the key to SEO is original, high-quality content throughout your site. Websites with blogs perform extremely well because of this.

Was your content written with current SEO trends in mind?

Is is jam packed with Flash images?

If your answers were no and yes, it is time for an upgrade. If your answers were no and no, it is STILL time for an upgrade.

According to the Search Engine Journal, 93% of online experiences begin with a search engine. Think about the first thing you do when looking for a new car, new face wash, new cleaning lady…you GOOGLE. Creating a website with SEO in mind will increase your visibility and ensure that your potential customers find you online.

4. Your Visitors Aren’t Converting

High bounce rates and low pages per visit are both strong indicators that your visitors don’t find your site useful for one reason or another. If your goal is conversions, which it most likely is, but you aren’t seeing results, it is time to reevaluate your strategy and redesign your website with your target audience and goals in mind.

A good way to start is by determining your buyer personas and your business goals. You can then work with your design and development team to build your site with those in mind. This way, you will undoubtedly see an increase in qualified traffic and leads.

5. Your Design Is Outdated

Web design trends are changing rapidly. If your website was designed in 2010, it may look outdated. It can also be outdated copy, a musical intro or just an all together dysfunctional site. Today, it is all about modern, clean design and easy navigation.

A study by ResearchGate found that 94% of people say websites with good designs are more trustworthy.

6. It’s Slow

A slow loading website not only annoys current and potential customers but, it also hurts your search engine ranking. A developer can easily speed up your site, if yours is slow, it is time for a facelift.

47% of consumers expect a web page to load in two seconds or less and 40% of people will abandon a website that takes more than three seconds to load, according to KISSmetrics. That means you have under 3 seconds to catch the attention of the visitor.

A fast loading site will keep your customers happy by giving them an enjoyable, easy experience on your site. They will always come back for more!

7. Your Business Has Outgrown It’s Site

Your business is evolving and growing, which means a website that worked in 2002 may not work so well in 2019. Long navigation, no calls to action, irrelevant content are just a few signs you’ve outgrown your current site.

8. You’ve Rebranded 

Your website is a 24/7 marketing tool for your brand. If you recently rebranded or changed your messaging, it is time to redesign your site to maintain a consistent look and feel across all of your communication efforts.

9. You Can’t EASILY Make Updates

In 2019, you can easily manage your website content without the use of code. A good web designer will train you on how to update your content so there is no need to pay a developer whenever you need to post a new article, blog, image, etc. Redeveloping your website in a CMS  is a MUST, it will really empower your marketing team.

10. Your Embarrassed

Your website is on of your most important business assets. It is an investment in the future success of your business. It can be the vehicle that helps you achieve goals of better brand awareness, more leads and more happy customers. If you are embarrassed to give out your web address, it is time for a redesign and time for you to call Falco Design to take your site to the next level.

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