ON CALL CARE
PROJECT: Logo, ID Package & Website
On Call Care is a loving and dependable home care agency located in New Jersey. Stacey and her staff genuinely care about each one of their clients and quickly become an extension of the family. It was important to incorporate this into their logo design to give their audience a warm and authentic feeling.
The Lotus Flower starts as a bud under water, usually in murky ponds, and grows until it rises above the murky waters a beautiful, blooming flower. It is a symbol that offers hope and strength to overcome all negativity and rise above. We utilized the color purple to uplift spirits, calm the mind, and represent peace. By using softer tones and a modern lotus flower design, we can speak to all generations looking for a reliable home care agency for their loved ones.