EAST BRUNSWICK TOWNSHIP
East Brunswick Township is the “center of New Jersey,” with thousands of commuters traveling up and down Route 18 every day. Mayor Brad Cohen wanted the town’s brand to symbolize just that. We designed a custom logo that is both welcoming and modern. “EB” is a common nickname amongst the community and green has been the town’s colors since the start of East Brunswick. We created a split between the E and B to represent the major highway that passes through, bringing travelers from around the state and country. Utilizing two shades of green, we were able to modernize EB’s visual identity while remaining true to tradition.