One of the most common situations I come across when talking to potential web design clients is the disagreement among business owners regarding whether or not they really need a new website design. The decision makers in small businesses can often disagree with each other about the life of their current website.
So when do you really need a new web design?
The answer is every three to five years and yes, you really do. Here are the reasons:
Your website needs to stay current with trends in your industry
We all know that “Keeping up with the Joneses” isn’t the best way to live your personal life. But it is a pretty good way to determine if your website design isn’t staying current with your competitors. If you look at other, similar business web designs and yours looks “old” by comparison, it’s time for an update. That’s probably going to happen every three years — it may be five. If you notice that your website isn’t generating as many leads as it used to, there’s a pretty good chance that your design has fallen out of step with the times. It’s important for your business to look fresh and up to date to potential customers who visit. The last thing you want is to present a stodgy image to your audience.
Your company has just been rebranded
You’ve just undertaken a rebranding for your organization. While you might be tempted to simply switch out the old logo on the website for the new one, you need to remember that rebranding is about your entire company identity. In order to communicate that identity to your audience and make the connections you need to make, your website should be redesigned right along with your logo. It’s not just a new look, it’s a new message as well and it needs to be communicated at every level of your marketing plan.
Congratulations! You’ve grown!
If your business has expanded, your website should be expanding with it. One of the most important functions of your website is to present the right image for your business. It can’t do that the right way if your business has outgrown your website. It’s best to check on this every three to five years. Ask yourself if your web design is a reflection of your business – its size and scope. If the answer is no, or you really can’t decide, it’s time to give a web designer a call.
Technology marches on with time
Technology evolves quickly and web development continually offers new features and benefits. Remember when websites weren’t able to include video … or when there was no such thing as a drop-down menu? You might not — because these are things that are now expected in web design. And that’s exactly what the problem would be if you don’t update your website every three to five years — your visitors will be EXPECTING newer and they’ll be turned off when they don’t find them.
Here are a few things you may need to check in on: Is your website responsive – is it mobile-friendly and does it adapt to devices beyond an average computer screen? Does it incorporate social media links? Is SEO incorporated into your CMS? If you these things aren’t true, you’re actually OVERDUE for a new website design.
Your website is the public face of your company. It’s how you attract new business and reinforce your relationships with existing business. Make sure you keep it fresh, competitive, up-to-date with technology and a real reflection of your company.