As the digital marketing landscape changes in 2016, corporate communications will evolve and transform along with it. Whether you’re working with a digital marketing company or you’re a seasoned marketer yourself, there are several trends that you should be on the lookout for this coming year, but two of the most prominent ones include:
Until recently, corporate communication rarely took place through social media outlets. With Millennials, the largest users of social media, now holding decision-making roles in companies, communication through social media is essential. LinkedIn has also seen tremendous growth, and can be a vital networking tool as we move into 2016 and beyond.
Even if your audience doesn’t have an active presence on social media, social signals can help improve your rankings in search engines.
According to marketers, email marketing is still the most effective strategy for building awareness, acquiring leads, and improving conversions and retention. This will continue to affect corporate communications in 2016. And with the introduction of Google’s Customer Match, it’s becoming even easier to communicate with your audience when they are logged into Google’s services.
Other digital marketing changes will affect communication in 2016, but these two will have the biggest impact. Email marketing will continue to grow, while social media communication will finally start to blossom in the B2B landscape.
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