10 Ways a Professional Website Will Grow Your Business
1. Increase your online presence
In todays climate, a strong online presence can make or break your business. A website that speaks to the services you offer, allows customers to purchase products online and showcases your personality can greatly expand your brand recognition and increase profits. Your website is the first thing a customer will see when they search for your products or services, like a store front. An organized, professional website will increase your online visibility and create a consistent brand across all platforms.
2. Shows Dedication and Gains Trust
Designing and developing a website proves that you take your business and your customers seriously. When your customers see that you are committed to your product or service, you will instantly gain their trust and keep them coming back for more. As the world of consumer choices becomes more and more complex, a professional site can put the users mind at ease as they are navigating through your pages.
3. Share Exciting News and Upcoming Events
Fill your customers in on any news or upcoming events to keep them updated on your business and your products or services. Visitors can sign up for a newsletter, you can collect the emails of anyone interested in updates or highlight new releases or more information in a blog post.
4. Help Customers Find You
A professional website will put your company on the map and increases the likelihood that your business will show when someone enters your service or product in a web search. Directions, maps, hours and contact info can be placed right on your home page, helping visitors find your exact location.
On your website home page potential clients can find a phone number, email address, business address and any other way of contacting you that you offer. Placing your phone number or email address in a prominent place is highly recommended and makes it easier for customers to connect and interact with you and your business.
6. Explain Your Services – Your Way
A professional website gives you total control over the content you present to the user. Explaining what you offer in your own words is a powerful marketing tool and can deliver much greater clarity to customers looking for your product or service.
7. Showoff Your Personality
A website is a great way to introduce yourself to a wider variety of people than ever before. A lot of your personality goes into the final outcome of your business’s website, from content to colors and images. Connect with potential customers by putting yourself out there – through blog posts, images, descriptions, business history and more.
8. Desktop. Tablet. Cellphone
Responsive websites are a must for the success of your business website. A large majority of users are searching for products or services using their smart phones. Having clear, useable pages meant for all devices will greatly improve your digital presence.
9. Social Media Presence
Social media has become one of the easiest ways to promote your business, gain a following, advertise your brand and reach a much larger audience. Including links to your website on your social media posts will increase traffic to your website, while including links to your social media pages will increase traffic to your social media, giving your customers multiple platforms to easily access to your business and the services/products you offer.
10. Easy Peasy Customer Service
Having a business website will make customer service a much smoother process for you and your customers. An FAQ page can direct customers to solutions, scheduling can be done online and punctual email communications can streamline your responses to visitors. Websites allow customers to leave suggestions or reviews and give you the ability to provide instant feedback and problem solving.